Barry Caponi

Overview

Barry Caponi is a co-founder and the Chief Sales Officer for Cold Calling 101 as well as president of the Caponi Performance Group (CPG). He is also a speaker, author, and runs his sales training and consulting company founded in 2003.

Although CPG and its partners provide sales training and consulting on all of the aspects of the selling process, it is best known for its main focus on the all important first step in the sales process: prospecting, sales management performance, and cold calling.

Whether we're calling the referrals we received through MYN10 networking, or pure cold calling, the challenge is the same as there is no assurance our referrals are in the market for what we're selling when we call....We tackle the challenge through our own holistic methodology called The Appointment Making Formula(tm). It is unique in its approach because it addresses all aspects of the challenge; the Art, Science and Best Practices so that both effectiveness and efficiency are measured and improved.

If you're like most of our customers, 2009 provided fewer pro-active leads from lead generation activities, networking and referrals than in years past. If that's the case, cold calling is the only choice left. We help sales teams consistently get in front of more targets in less time.

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